Real people. Better intelligence.
Vouch gathers feedback from people who can prove they’re real. Then its AI turns that feedback into customer insights built around your business.
Feedback is only useful if you can trust where it came from.
Vouch starts with the person, asks for real detail and keeps the evidence attached to every insight.
Fake reviews are now banned under UK law.
Since April 2025, the Digital Markets, Competition and Consumers Act has treated fake reviews as a banned practice. Businesses need feedback they can stand behind.
Convincing text costs almost nothing to fake.
Generative AI makes synthetic reviews and survey answers cheap to produce at scale, and hard to tell apart by eye.
Most feedback arrives without context.
Star ratings without detail, and dashboards designed for someone else’s business, leave teams guessing at what to change.
One network. Two sides.
People use the Vouch app to find and review businesses. Businesses use Vouch to understand what their customers are telling them.
The Vouch app
Discover businesses, write reviews with real detail, verify with World ID if you choose, and earn WLD for eligible reviews.
Explore the app
Vouch for Business
AI insights from real customer feedback: themes, sentiment, trends and answers, in an environment configured around your business.
Explore Vouch for BusinessAI customer insights, built around your business.
Most feedback software hands every business the same survey and the same dashboard. Vouch’s AI starts from yours: your locations, your products, your questions.
Three illustrative environments with sample data. One engine, configured differently for each business.
Feedback from real people.
Through the Vouch app and collection points agreed with you, with verified-human participation where people choose it.
AI reads every response.
It sorts what customers say into the topics that matter to you, scores the sentiment and spots what’s changing, by location, product or team.
Ask, and get an answer.
Ask Vouch answers questions about your customers in plain English and suggests next steps, with the evidence attached.
One person. One voice.
With World ID, people can prove they’re a real, unique human without telling Vouch who they are. Their feedback is marked as verified, so it can be weighed accordingly.
Verification shows that a real, unique person took part. It doesn’t make every opinion right, which is why Vouch also checks reviews for detail and quality, and keeps provenance visible.
How verification worksGreat coffee and genuinely friendly staff. It gets very busy at lunchtime, so go early.
- Verified
- A unique person, confirmed through World ID.
- Vouch receives
- A confirmation result. Not a name, a face or an iris image.
- One account
- The same World ID can’t be used to verify a second Vouch account.
- Quality checked
- Reviews need a rating and real detail, and are moderated for spam and abuse.
Bring Vouch to your business.
Tell us what you want to understand about your customers. The Vouch team will review your request and get in touch.